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Create Reservation Systems that Follow Market Conditions
Attracting, capturing and retaining customers are key issues along the travel distribution chain. It is critical to offer the right products to the right customer, propose accurate and adequate prices, and apply promotional and loyalty programs consistently across distribution channels.
Travel distribution information systems must adapt to these challenges. This is where ILOG’s business rule management system (BRMS) offers value by providing flexibility, consistency and transparency to increasingly complex commercial and marketing policies.
Travel and tourism companies rely on ILOG BRMS to enhance their distribution systems while achieving significant return on investment (ROI). These companies rely on ILOG software for pricing, promotion, loyalty management and dynamic packaging.
Accomplish key objectives
Companies improve critical travel applications with ILOG technology:
- Adapt to market conditions
- Provide transparency and flexibility
- Create consistency
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Deploy the right solutions
Companies improve every step of travel distribution with ILOG based solutions:
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Adapt to market conditions
With ILOG BRMS, travel companies accelerate and increase deployment of new products, promotions and campaigns. Products, prices and promotions can be easily adapted to market segments, regions, time of year, customer behavior, and more. Companies quickly react to change of market demand, competition and inventory level; and they easily measure impact of new products and campaigns. With scalability and high performance level, ILOG BRMS enables travel companies to increase offers, customize marketing policies and refine sales policies to better reach customers without impacting reservation systems.
Provide transparency and flexibility
ILOG BRMS includes features such as permission-based access control, metadata, history management, versioning, a central rule repository, decision tables and trees, a high-performance rule engine with business-action language and a point-and-click user interface for business users, the ability to perform what-if scenarios, reporting and a variety of rule maintenance tools. These features make changes in reservation systems faster and easier—and the opacity of pricing engines disappears. New policies can be easily tested before being deployed. Marketing departments can take control over commercial and marketing policies implemented in reservation systems.
Create consistency
With ILOG BRMS, marketing and commercial rules are stored in a central repository, made visible across the company and deployed consistently across distribution channels. With full access to policies, marketing departments can get a better understanding of pricing definitions and synchronize marketing policies and promotion campaigns. All teams across the enterprise can build campaigns around the latest information and implement realistic plans. Local managers can verify the consistency of promotions with local markets and can adapt them accordingly.
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