| Pricing and revenue management |
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Consistent, Responsive Pricing
Set pricing at SKU and store level, instead of by product line or regional zones. ILOG business rule and optimization technology tracks pricing policies across the enterprise. Teams collaborate on price definition, using current data. Optimization software powers true pricing optimization, recommending ideal price points. Merchandisers make fast, accurate changes, exploiting opportunities. Errors are reduced, and margins improve:
- Automate thousands of prices at SKU and store level
Easy-to-update business rules allow merchandisers to define prices at the store level. Validation preserves positioning objectives by ensuring that store managers follow corporate pricing recommendations. Optimization software uses forecast data to model the impact of basic and advanced pricing.
- Implement faster pricing-policy changes
Discount prices for temporary promotions in days instead of months, striking while the market is hot. Business rules make validation of changes easy, coordinating updates chainwide.
- Maintain transparent pricing definition
Centralized business rules facilitate information-sharing between pricing, sales development and purchasing teams. Rules can define margin policies, competitive policies and brand-relationship policies. Systems ensure uniform price positioning by tracking rules and checking for compliance at the store level.
Next steps
Learn more about how ILOG can help you improve retail operations:
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