• The ISV program overview
• A presentation of product roadmaps
• A discussion of ISV enablement and support
• A discussion of ISV partnerships and vision
• A review of ISV survey findings
• A questions and answers mixer

We are building a more extensive and formalized ISV program to maximize your experiences with ILOG and ILOG's technologies. We'd like your suggestions.

Monday, February 25, 2008

Breakfast
Time: 8:00 am - 9:00 am
Featuring: John Rymer, Forrester; Steve Hendrick, IDC
Track: General

Have breakfast with an analyst from Forrester and IDC and get answers to your questions about BRMS, BPM, SOA and other business technology trends.

Welcome
Time: 9:00 am - 9:30 am
Speaker: Pierre Haren, CEO, ILOG
Track: General

Prior to ILOG, Haren spent four years at France's preeminent IT research institute, INRIA (the French National Institute for Research in Computer Science and Control), where he led a team that produced breakthroughs in expert systems technology. Prior to INRIA, Haren was in charge of research funds for the French Ministry of the Sea, where he was involved in the creation of the French Research Institute for the Exploitation of the Sea (IFREMER) and the funding of what became Jacques Cousteau's Calypso 2, equipped with a revolutionary propulsion system.

Haren is a board member of ENPC, the graduate school for civil engineers. He is a founding member of the Académie des Technologies and was awarded the Chevalier de la Légion d'Honneur medal, one of France's highest honors. He is also a member of the International Council of the Belfer Center for Science and International Affairs at Harvard University's Kennedy School of Government, and a member of the Visiting Committee of the Civil Engineering Department of the Massachusetts Institute of Technology.

Haren earned a bachelor's degree in mathematics at L'Ecole Polytechnique, a master's degree in engineering at the Ecole Nationale des Ponts et Chaussées and a doctorate in civil engineering at the Massachusetts Institute of Technology.

Keynote presentation: Do You Have Velocity Leadership?
Time: 9:45 am - 10:30 am
Presenter: Scott Klososky, technology trends and innovation expert
Track: General

Scott Klososky shares a new model for organizations to manage speed and change that is challenging executive teams across the world.

This model is based on three observational realities:

• Organizations need to get better at predicting the future
• Organizations must learn how to build better digital plumbing
• Organizational culture needs to change, to capitalize on the very different generations now hitting the workforce

Her track record in strengthening brands through savvy marketing campaigns and strategic acquisitions is evidenced by her past successes, including IBM's "On Demand" and WebSphere e-Commerce campaigns. She has also ensured that IBM's SOA initiatives consistently earn third party validation and top leadership rankings by analysts and pundits alike. With a bachelor of science degree in math and computer science from Duke University and a master of business administration from Harvard, Carter's background in technology and business gives her the unique ability to author a book that addresses the changing business landscape and how organizations can capitalize on this shift. For more information, please visit Sandy's blog "Service-Oriented Architecture—off the Record."

Keynote presentation: The Power of Mashup Technology—Helping the Enterprise Meet the Promise of Web 2.0 and SOA
Time: 11:30 am - 12:00 pm
Presenter: Jon Ferraiolo, IBM Lead Operations, OpenAjax Alliance
Track: Visualization

Businesses must embrace Web 2.0 and Enterprise 2.0 approaches if they hope to remain competitive. Mashups—a revolutionary new approach to application development—foster competitively agile business operations and enhanced worker productivity, due to their support for situational applications.

In this session, Jon Ferraiolo will demonstrate the leading mashup products. He will explain how useful widgets are discovered, and how end users assemble their applications. He will also describe the role that OpenAjax Alliance plays in defining the key mashup standards critical to helping the industry achieve the full benefits of Enterprise 2.0.

• 85 percent of people will naturally reject your ideas
• Starters won't finish; finishers won't start
• Meetings sap your will to live

• Design your teams for strength-based roles
• Keep big ideas alive while debugging them
• Redivide the work to do your best; then hand it off to the next needed strength

• What do you think is going to happen this year?
• What's the toughest challenge(s) to ongoing success in business?
• What excites you the most about the near future?
• What keeps you up at night (in a good way)?
• What are the trends or uncertainties that are reshaping your industry or the business landscape at large?
• What technology products or solutions hold the most promise or are positively impacting performance and operations right now?

A former ILOG board member, Abramatic has more than 30 years of research-and-development experience in a broad range of academic and industrial disciplines. In his current role he spearheads ILOG's product division, directing an international team of scientists, product managers and software engineers located in France and the United States.

A recognized Internet authority, Abramatic was chairman of the International World Wide Web Consortium (W3C) from 1996 to 2001, and is a former director of the Internet Corporation for Assigned Names and Numbers (ICANN). He has also advised the French government on the state of Internet development worldwide, including recommendations for speeding up Internet development in France.

Abramatic's technology experience includes roles as former associate director at the MIT Laboratory for Computer Science, and the founding of the Department of Business Development at the French National Institute for Research in Computer Science and Control (INRIA).

He currently serves on many advisory boards including the Strategic Advisory Board on Information Technologies, which advises the French government on information technology strategies. He also serves on advisory boards for Reuters Venture Capital; the Forum des Droits de l.Internet (a forum aimed at debating about rights and ethics on the Web); and Xylème (a content solutions provider).

Earlier achievements include a role as founder, chairman and CEO of a company that designed and manufactured graphics terminals. Abramatic started his career as a research scientist at INRIA, concentrating on the area of image processing. He has published more than 40 scientific papers, and holds two patents in image processing.

Abramatic earned an engineering diploma at Ecole des Mines, Nancy, in 1971, and a PhD in computer science at the University of Paris VI in 1980.

• How you can make your rule application run with enterprise-class performance and scalability
• What you should consider from the very beginning of your project
• How to organize your projects, or design and deploy your rulesets, to deliver performance benefits
• How to manage large scale deployments
• What you should look for when load-testing and trouble-shooting
• The governance and best practices to follow from inception to deployment

During this session, you will learn how the department made improvements by implementing a service-oriented architecture (SOA) to link disparate systems; and how they later implemented a business process management (BPM) system that relies on business rule management to:

• Add automated feedback to tax questionnaires
• Determine taxpayer credit worthiness
• Implement advanced workload assignment policies
• Determine tax consequences of exceptional events

• The business value of business user-centric rule management—the real-world return on investment (ROI)
• The happiest path to getting from IT-centric to business user-centric rule management
• How to ensure success

• Why you should use a BRMS
• The key components of a BRMS
• The key benefits of a BRMS approach to change management

• How will BPM become more dynamic during the next five years?
• What impact will service-oriented architecture (SOA), the Web, governance and events have on BPM?
• What best practices will help companies take advantage of dynamic BPM during the next five years?

• The real business value of SOA
• What you need to watch out for when implementing SOA
• The importance of decision services in SOA
• Real world best practice and worst practice examples of SOA

• Vikram Duvvoori
  Vikram Duvvoori is senior vice president and global head of Middleware and SOA Practice for HCL, where he leads a team of several hundred business integration and Web services specialists. With about 20 years of IT industry experience, Duvvoori currently specializes in business integration, middleware and service-oriented architectures. Vikram and his team of architects and integration specialists have worked for the past seven years with a range of enterprise customers to address their business process automation, business optimization and visibility solutions.
• Patti Jefferies
  Patti Jefferies is the director of BPM solutions for Software AG. With over 15 years experience building process-focused applications for global enterprises, Ms. Jefferies provides direction and leadership to create innovative business process optimization solutions that combine tools for process definition, automation and analysis with services and disciplines for process improvement. Ms. Jefferies helps organizations worldwide realize their goals for service-oriented architecture (SOA), business process management (BPM) and legacy modernization.
• Meg Lattery
  Meg Lattery, vice president of Castle Rock Associates, Inc., is currently the project manager for a major initiative at Minnesota Housing. Lattery draws on over 20 years experience in systems consulting and high profile project work, in both the private and public sectors. She has spent her career in the information technology and information systems fields, and has gained significant experience in the areas of project management, vendor management, change management, business analysis, systems integration, implementation and conversion, systems design, and development. Lattery uses her knowledge and experience to find innovative and creative technology solutions that support her clients' business needs.

• How to manage hundreds of very different business Web forms using the same infrastructure code and externalized business logic
• How easy it is to implement ILOG BRMS in a Web-based/Java environment
• How to facilitate intelligent data collection and management while ensuring data validation at the source
• How a BRMS is uniquely positioned to address some of the emerging data sharing issues that are being driven by regulatory and funding bodies in the healthcare industry—the same issues that arise when sharing data between disparate and/or legacy systems in any business

• Make accurate and timely payment of claims
• Reduce losses due to fraudulent, duplicate and erroneous claims
• Reduce the time to implement changes to claim processing policy

A model is presented for the simultaneous determination of optimal prices and optimal asset allocation in a manufacturing and distribution supply chain. This approach adopts a mixed-integer linear programming formulation and utilizes a demand-side and a detailed supply-side model, along with a joining constraint to connect the two, and an objective function to maximize the difference of the revenue and the total demand and supply-side costs. Given a demand-side model based on own- and cross-price elasticities for related sets of items, the model is linearized in a two-step process and for each item, a set of price points and a set of expected demand values for each price point are determined.

Other constraints modeled on the demand side are own and cross constraints on prices, demand quantities, revenues, margins and costs (such as price change costs or costs of running promotions). Binary variables model the choice of price points to determine an optimal price profile over the planning horizon. The supply-side model consists of item-organization-timebucket entities and associated inventories, component demands, replenishment supplies and capacities (i.e., the supply chain assets to be allocated). The supply model is detailed and includes bills of material, multiple sourcings, alternates and substitutes, etc. The joining constraint requires that the set of expected demand values be equal to a planned supply of the item. Prototyping is at a preliminary stage but will build upon experience with large customer datasets on the supply side (supply chain and inventory optimization), using the ILOG CPLEX Solver.

Optimization of Pumped Storage Operation in an Energy Market Environment
Time: 4:15 pm - 5:00 pm
Presenter: Konstantin Korolyov, software analyst, DTE Energy
Track: Optimization

The Ludington pumped storage facility is a key asset for DTE Energy. Due to energy price volatility in day-ahead and real-time energy markets, Ludington helps the the power market (administered by the Midwest Independent Transmission System Operator) smooth out intra-day supply and demand curves. By applying innovative strategies to Ludington's scheduling operations, the company can optimize the storage facility for the market. This session will explain the initiative currently underway to increase Ludington's efficiency.

Optimization 101
Time: 5:00 pm - 5:45 pm
Presenter: Thomas Dong, director, Optimization, ILOG
Track: Optimization

Discover what is being deemed the final step in the hot analytics market: optimization technology. Business intelligence (BI) has already taken hold and helped many enterprises answer the simple questions: "What happened?" "Where is the problem?" and "What action is required?" Statistical analysis and predictive modeling add insights into why things happened and what might happen next, and in the ultimate progression, optimization technologies can help businesses answer "What's the best that can happen?"

Optimization is nothing new. It has been revolutionizing several industries since World War II, when it was first invented to solve some very difficult logistical issues. Since then, optimization has been proven to deliver significant, measurable value—strategic to tactical, top-line to bottom-line—and competitive advantage to the organizations who have applied it. Typical applications include: supply chain network design, manufacturing planning and scheduling, transportation planning, airline crew scheduling, yield management, retail pricing optimization, asset management and sales territory management, among others. Through a series of instructive case studies, you will learn how many familiar brands are achieving optimal operational efficiency.

Tuesday, February 26, 2008

Shopping Optimization
Time: 10:45 am - 11:30 am
Presenter: John Zhu, technical director, SCRA and ICF International
Track: Optimization

Equipped with the equivalent item data, "Shopping Optimization" will use ILOG CPLEX to formulate a mathematical programming model and then solve the model. The solutions will then be presented to "shoppers" as optimized "shopping carts." A variety of models can be obtained by optimizing various objective functions, such as minimizing the longest delivery time. Combining different goals into a single weighted objective function can lead to the optimized shopping carts meeting prioritized goals. Promotional packages, special offers, package sizes, quantity-based discount schedules and shipping costs can be modeled to produce interesting optimized shopping carts. ILOG CPLEX's Java interface was instrumental in developing "Shopping Optimization" as an online shopping application. The powerful ILOG CPLEX Solver is embedded in the application.

Due to ILOG CPLEX's high performance, a shopper might not even notice the time spent solving the integer programming problem while shopping. ILOG Concert Technology was the key to modeling "Shopping Optimization." ILOG Concert Technology made it easy to experiment with different algorithmic strategies. "Shopping Optimization" allows shoppers to easily reduce the total shopping cost paid for the purchase of the entire shopping cart, including shipping costs. Instead of letting shoppers manually search for lower-priced items at the individual item level with no guarantee of reducing the total shopping cost, "Shopping Optimization" finds the items by searching through the complex catalog system, meets shoppers' and vendors' requirements, and brings the total cost down to the lowest level. It lists the optimized efficient shopping carts side-by-side, so that shoppers can compare them and choose the cart that meets their expectations. "Shopping Optimization" leads to a cost-saving, demand-meeting, and satisfactory mix of products for shoppers to purchase.

Optimizing Resources and Supply Chain Management in Biotech/Biopharmaceuticals
Time: 11:30 am - 12:15 pm
Presenter: Prasad Saraph, Global Supply Chain Management, Product Supply; Biotech, Pharmaceuticals Division, Bayer HealthCare LLC
Track: Optimization

The Biotech/Biopharmaceutical industry operates in an increasingly complex business environment. Companies have to deal with many obstacles, including a host of regulations that vary from country to country, lengthy drug approval and testing processes, and multiple suppliers, systems and facilities spanning the globe with stringent inventory management requirements. These obstacles all have a significant impact on the bottom line. To address these and other issues, Bayer Healthcare LLC has built an advanced supply chain management system—the first of its kind and the largest known—by leveraging ILOG CPLEX.

This presentation will discuss:

• Key issues facing Bayer that led the company to build the advanced resource optimization/supply chain management system
• Reasons for choosing ILOG CPLEX
• Real-world examples of how ILOG CPLEX is optimizing resources
• Benefits/milestones achieved and expected
• Best practices and lessons learned

• How ILOG Visualization improves user acceptance and engagement
• The benefits of adding ILOG Visualization to your optimization applications
• The types of visualization alternatives you can choose from

Optimization Product Roadmap: Be the First to Learn What's Next
Time: 2:15 pm - 3:00 pm
Presenter: Thomas Dong, director, Product Marketing, Optimization, ILOG
Track: Optimization

ILOG, the leader in optimization technologies, continues to maintain that leadership with breakthrough performance and innovative features for developers and end-users alike. See how ILOG's world-class solvers—ILOG CPLEX for mathematical programming and ILOG CP Optimizer for constraint programming—will continue to evolve. Learn how ILOG's Optimization Programming Language (OPL) and ILOG Decision Manager (ODM) will continue redefining the expectations for a complete development environment for model and application development. Share ILOG's vision for an enterprise platform for collaborative planning and scheduling. Then, armed with these insights, take advantage of ILOG's latest innovations to improve your own products and applications.

Optimization Technical Presentation—Selected by Registrants—
Time: 3:30 pm - 4:15 pm
Presenter: Irv Lustig, ILOG Direct Channel director
Track: Optimization

Registrants will be able to choose from one of the following abstracts:

• Introducing ILOG CPLEX 11
  ILOG CPLEX 11 delivers the most significant performance gains to date, and it leverages the full-power of multi-core machines. Learn how ILOG CPLEX's algorithmic innovations and parallel search can solve your most challenging mixed integer programming (MIP) problems. Learn about ILOG CPLEX 11's features, including methods for collecting and storing multiple solutions to MIP models and tools to guide the performance-tuning process.
• ILOG CPLEX Performance Tuning
  This session will provide insight and recommendations on specific cases where advanced ILOG CPLEX performance tuning can yield dramatic results. Most optimization models that use ILOG CPLEX's default settings yield fast, robust results without any user intervention. There are limited cases where algorithm default choice, available memory, or machine precision can affect performance and consume significant amounts of time in the application development or testing processes. This session will discuss preparatory and development recommendations to address these situations for dramatic time savings in application development and deployment.
• Writing Better MIP Models
  Recent advances in computers and optimization software have helped optimization practitioners solve many previously intractable mixed integer programs effectively. However, numerous modest sized models remain difficult, and improved computational power has resulted in many new and challenging large-scale problems. This session will provide some guidelines for improving the performance of such problems. We will focus on identifying weak formulations of mixed integer programs, and use knowledge about the model to tighten the formulation and obtain better performance.
• Using ILOG OPL-CPLEX and ILOG Optimization Decision Manager (ODM) to Develop Better Models
  This session will provide an in-depth overview on building state-of-the-art decision support applications and models. You will learn how to harness the full power of the ILOG OPL-CPLEX-ODM Development System (ODMS) to develop optimization models and decision support applications that solve complex problems ranging from near real-time scheduling to long-term strategic planning. We will demonstrate how to use ILOG's Open Programming Language (OPL) to quickly model problems solved by ILOG CPLEX, and how to use ILOG ODM to gain further insight about the model. By the end of the session, attendees will understand how to take advantage of the powerful combination of ILOG OPL (to describe an optimization model) and ILOG ODM (to understand the relationships between data, decision variables and constraints).
• Introduction to ILOG CP Optimizer
  ILOG CP Optimizer is the first automatic constraint programming optimizer for use independent use, or for use with ILOG CPLEX. This session will demonstrate ILOG CP Optimizer is a robust solution search engine that automatically finds a feasible solution and improves it until a better one can not be found. Developers and Operations Research (OR) professionals can use ILOG constraint programming (CP) technology to solve complex problems without having to program search instructions—delivering the same ease of use offered by ILOG CPLEX. Attendees will see the constraints and watch a demonstration of ILOG CP Optimizer in action.
• Methods for Embedding ILOG CPLEX
  This session will provide an overview of the various methods for embedding ILOG CPLEX algorithms. Learn which approach is best suited for your specific optimization application development needs: the ILOG CPLEX Callable Library, ILOG Concert Technology, or ILOG OPL Development Studio. Understand the tradeoffs and benefits of each solution and get recommendations for specific application types. Jump-start your optimization application planning and development to really get the most out of your optimization application.
• Rapid Development and Deployment of ILOG CPLEX Applications Using ILOG OPL Studio
  ILOG OPL Studio provides the quickest path of the powerful ILOG CPLEX optimizers, from model development to application deployment. This session will explain how to develop ILOG CPLEX applications with ILOG OPL Studio. After a brief introduction to ILOG OPL, Visual Basic and Java examples will illustrate how easy it is to create ILOG CPLEX applications with ILOG OPL's Component Libraries.

This presentation will:

• Examine the sources of risks in the supply chain
• Identify strategic and tactical strategies to help manage risk while creating value and improving supply chain performance
• Address the need to plan for green logistics concerns, such as carbon emission footprints
• Report on case studies that illustrate the impact of these strategies

With examples from a variety of industries, this presentation will demonstrate how product design, network modeling, information technology, procurement and inventory strategies are used to build flexibility and redundancy in the supply chain.

This presentation will explain:

• The financial case for sustainability and green logistics
• The role of the supply chain in green Logistics
• The case for supporting green logistics
• Innovation in sustainability and green logistics
• The response and results of the early movers
• A view of the future

This presentation will use case studies to provide a detailed assessment of the capabilities companies have implemented to integrate green concepts into their supply chain models for a lasting competitive edge.

About Martin Brotschul
Martin Brotschul is a senior manager in Accenture’s Supply Chain Strategy practice. As a member of a leading group within Accenture focused on large-scale supply chain strategy efforts, he has over 11 years experience in supply chain assignments—including extensive hands-on experience—in numerous industries across the full spectrum of supply chain practices: sourcing, planning, inventory management, network analysis, global operations and payables. Brotschul has executed the full range of supply chain projects from strategy definition through implementation for leading clients. He is a member of Accenture’s Sustainability Practice and a leader in the Energy Supply Chain community. Brotschul has a bachelors degree in ceramic engineering from The University of Illinois and an MBA from the J.L. Kellogg School of Management at Northwestern University.

Managing Risk: From the Extraordinary to the Everyday
Time: 4:15 pm - 5:00 pm
Presenter: Anna Ross, Strategic Sourcing and Optimization, Fonterra Co-Operative Limited
Track: SCM

A company's ability to systematically address extreme risks, such as hurricanes, epidemics, earthquakes, port closing; and operational issues such as forecast errors, sourcing problems, transportation breakdowns and recall issues is more important than ever. This session will explain how companies can plan their supply chain to better respond to a variety of risks—from mega disasters to common operational problems—by developing flexibility and investing in redundancy.

About Anna Ross
Anna Ross is the strategic model and optimization analyst for Fonterra's Group Supply Chain. As such, she is responsible for leading optimization and what-if modeling capabilities; and for supporting the definition, development and implementation of strategic supply chain initiatives.

Prior to joining Fonterra, Ross received both a bachelor of science and bachelor of commerce (Honors), with a specialization in operations management at the University of Auckland, graduating at the top of her class. Ross has logistics experience from both third party logistics (3PLs) and the medical device industry.

Breakthroughs in Production Planning and Detailed Scheduling for Process Manufacturing: The Danone Story
Time: 5:00 pm - 5:45 pm
Presenter: Filippo Focacci, product marketing manager, ILOG
Track: SCM

It is impossible for a single planning and scheduling application to serve the requirements of all of the major forms of manufacturing: work center Kanban-based, project based, discrete continuous flow, and process manufacturing.

Process manufacturing presents special challenges. Tank management, cleaning in place and the coordination of intermediate product production schedules with finished goods schedules, all make process manufacturing a difficult process. Find out how ILOG's application for planning and detailed scheduling is helping Danone overcome the limitations of the SAP Advanced Planner and Optimizer (SAP APO), Production Planning and Detailed Scheduling (PP/DS) to reach new levels of operational efficiency and business agility.

• How a center of expertise for logistics optimization was established
• Best practices, challenges, and lessons learned in the process
• The strategic and tactical value of network logistics optimization

• Building a case for leveraging BRMS and SOA across the enterprise
• Current and future uses of ILOG BRMS
• Benefits and milestones achieved and expected
• Lessons learned: SOA and BRMS deployment

• The business drivers that compelled the lender to automate commercial loan approvals
• How enterprise content management (ECM), business process management (BPM) and business rule management systems (BRMSs) slashed loan approval times from fifteen days to one, cut costs, increased staff productivity, enhanced customer satisfaction and greatly improved regulatory compliance and auditability
• What the lender experienced in selecting and rolling out the new system
• Before and after benchmarks
• Strategic decisions made to establish a blueprint foundation for faster paperless processing across divisions, from retail to investment banking

Deep Dive into the Anatomy of a Rules for .NET Integration
Time: 1:30 pm - 2:15 pm
Presenter: Vijay Mehta, product architect, Baker Hill; Bryan Jackson, product manager, Baker Hill; Nagi Punyamurthula, global business development manager, Microsoft; Chris Berg, product manager, ILOG
Track: FSI

At any one time, solving problems for all deployment requirements seems to be a daunting task especially with a diverse set of projects and products. Baker Hill covers a number of integration options in their environment that range from independent software vendor (ISV)-style integration scenarios to batch operations. Each pattern represents a specific set of requirements and demonstrates both versatility and creativity. This session will provide a deep dive into the anatomy of an integration, all the while exploring many levels of analysis: product requirements, architectural constraints and ILOG Rules for .NET feature choices.

About Vijay P. Mehta
Vijay P. Mehta is a lead product architect at Baker Hill Corporation, an Experian Company. He has provided creative and insightful leadership throughout his career as a Fortune 500 company enterprise architect and consultant, and through published articles on software development patterns and practices. Building on his previous successes, Mehta recently completed a book, "Pro LINQ Object Relational Mapping in C# 2008," due in March, 2008.

Flexibility, Scalability and High Performance: How to Have It All
Time: 2:15 pm - 3:00 pm
Presenter: James R. Reid, senior director of technology—Analytics, Equifax
Track: FSI

Equifax is a leading provider of automated credit risk-decisioning solutions for the financial, telecommunications, utility and retail marketplace. Enterprise risk management solutions often involve a demand for customizable capabilities. To reduce development, deployment, and ongoing maintenance costs, Equifax elected to partner with ILOG on a business rule management system (BRMS) that empowers end-users with the ability to test, change, and control business rules throughout the decisioning process.

This session will show you how to upgrade your service offering and reduce costs with a BRMS strategy. Specifically, you will learn:

• The role of a BRMS in the Equifax Interconnect solution
• How a BRMS facilitates a more flexible, scalable and high performance architecture
• How astutely employed service components can help end users gain increasing control to better manage their business processes